COVETTE
SEO & Content Strategy Case Study
Transforming Paul Davis into a Digital Authority
A deep dive into how Covette redefined the search presence for a remediation leader through strategic visibility and intentional content.
01 / THE CHALLENGE
Fragmented Visibility in a Competitive Market
Despite being a market leader, Paul Davis faced siloing in their digital efforts. Search rankings were inconsistent across key service areas, and high-value restoration keywords were dominated by national competitors with more aggressive digital footprints.
02 / ONGOING OPERATIONS
What We Do Every Month
- Continuous SEO auditing and technical fixes
- Strategic content production for high-intent keywords
- Backlink profile management and acquisition
- Monthly performance analysis and reporting
Content & SEO
Monthly blog production targeting high-intent local keywords. Geo-targeted to Miami-Dade County, internally linked to core service pages.
Social Media
Monthly social media assets including carousel ads, reel scripts, and custom graphics. Tied to search demand cycles.
Visibility & Reputation
Google Business Profile management, citation maintenance, reputation monitoring. NAP consistency enforced across platforms.
Strategic Layer
Hurricane Season Content Program
Dedicated content push tied to peak search demand: June through September, when homeowners in South Florida are actively searching for storm preparation and emergency restoration services.
27
+150%
+92%
6–8
blog posts produced
organic clicks increase
impressions increase
monthly social assets
Results
+45%
CTR improvement
↑3
average position improvement
+92%
organic sessions YoY
498
organic search sessions
Top Keywords Performance
Keyword
Clicks
Impressions
Pos.
CTR
paul davis restoration
13
928
2.6
1.4%
paul davis miami
5
40
2.4
12.5%
paul davis miami beach & hialeah
5
41
1.6
12.2%
mold removal miami beach
1
140
11.8
0.71%
Top Performing Landing Pages
Landing Page
Clicks
Imps.
CTR
Homepage
173
8,791
1.97%
Blog: How to Dry Out Your Home
16
834
1.92%
Hurricane Preparedness (Service)
3
201
1.49%
Blog: How to Board Up Windows
3
194
1.55%
Key Insights
Blog vs. Service Pages
Blog posts average 1.5–2.0% CTR vs. service pages at 0.07–0.12% CTR. Educational content attracts higher-intent searchers and converts better.
Brand Keywords Win
Brand keywords "paul davis miami" rank at position 2.4 with 12.5% CTR — that's 10x better than generic service keywords.
Seasonal Timing Works
June–July surge shows organic clicks up +150% and impressions up +92% when hurricane content launched.
Google Analytics Performance
Metric
Growth
Direct Organic Conversions
+68%
"Covette doesn't just manage our marketing; they understand our business goals and translate them into measurable digital growth. They are a true strategic partner."
Paul Davis Restoration
Projected 6-Month Impact
Projected to see a further 30% increase in qualified organic inquiries through expanded service-area visibility and deep content integration. We anticipate reaching a dominant position for all primary remediation keywords in the regional market.
From fragmented presence to market leader. The Paul Davis growth story continues as we redefine what visibility means in restoration.